A very important project for me because it is the real starting point of my work on leather. It is also the beginning of a collaboration that will last many years with the brand Montblanc and in which I will make real friendships.
Lea, a young woman from marketing contacted me as part of the launch in Europe of the Montblanc Urban Spirit Collection. A party is about to take place in Paris and they are looking for an artist to personalize leather pieces live. Certainly small leather goods or bookmarks. Is it possible ? I answer him that I need a little time to investigate and especially to test paints / their drying times / solidity over time…
Montblanc then sends me samples of its leathers and I do all kinds of tests.
I ended up identifying the appropriate material, in particular the alcohol markers from the Krink brand, which dries at an unbeatable speed and is impressively solid…
The pigments are powerful and the colors are superb, I’m ready!
The brand also wanted to benefit from my skills as a muralist to make a photocall by hand. A visually very important creation for selfies and shots during the evening. I had a lot of fun working on this accessory which played a real role during the event but also afterwards through the photos that circulated, very different from the sinister black and white photocalls that we have used to see in this type of configurations.
The evening took place at Galerie Joseph at 116 rue de Turenne in Paris, which was transformed for the occasion into a space with “street” inspirations, while remaining modern and elegant. Several artisans had their own workspace, including the very talented calligrapher Nicolas Ouchenir, whom I met that day.
I had my own personalization space where I personalized Montblanc pen cases live with the initials of the guests. My first moments in this exercise which I really enjoyed. Montblanc will contact me a few days later to create a limited series of personalized clutches for the London store Harrods where I will be going for the same type of event.
21 June 2016
leather, Live Personalization