New York Pass It On

In 2017, the famous brand with the white star launched a limited edition collection of writing instruments, leather goods, jewelery and watches in support of UNICEF’s literacy and education programmes. Several events took place to mark the launch of this collaboration, the first taking place in New York where I went but this time not as part of the evening.

Pier 59 – New York City

Just before the launch party, a big photoshoot session was organized at Piers 59 where influencers, photographers, bloggers and models were invited to have their pictures taken with the products and discover the collection. It is in this context that a small personalization space has been set up for me. Guests therefore had the opportunity to leave with small pieces of personalized Montblanc leather goods such as notebooks, bookmarks and card holders. The atmosphere being more “chill” compared to parties with 200/300 guests, I had much more time to discuss with the participants and even propose more elaborate creations.