After New York and Dubai, Montblanc organized its regional launch party for its New Collection “The Little Prince” in Bombay. The marketing team had the excellent idea of reserving a dedicated space for me to personalize live bookmarks with the initials of the guests. An evening where I was very busy and where I was lucky enough to be able to count on an assistant to take orders and deliver personalized bookmarks.
As I mentioned in the portfolio of my project for Google in Paris, personalized live gifts for guests are very popular. The personalization / cap bar stands are very often taken over by guests from the first minutes of the event. And it takes good organization and a lot of concentration to be able to manage this flow and deliver all the orders during the evening. It can even happen sometimes (but this is something that should generally be avoided) that the volume of orders is so large that certain parts are subsequently delivered directly to the guest (often when it comes to VIPs ).
9 May 2018
leather, Live Personalization